tag:blogger.com,1999:blog-23128597.post8934130525280861840..comments2023-09-26T07:41:12.960-07:00Comments on From the News and Sports Desk: The ABAFellshttp://www.blogger.com/profile/17493284486985744015noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-23128597.post-64419158542622053442007-04-17T15:25:00.000-07:002007-04-17T15:25:00.000-07:00Is this Joe Newman?Is this Joe Newman?Fellshttps://www.blogger.com/profile/17493284486985744015noreply@blogger.comtag:blogger.com,1999:blog-23128597.post-12033344430451884352007-04-17T08:22:00.000-07:002007-04-17T08:22:00.000-07:00No question that the ABA, like any league without ...No question that the ABA, like any league without mass media revenue, is struggling. It's a Catch 22, who is going to pay upfront to carry the games, either on local television or the web, when there are no historical ratings to calculate CPM rates for ad sales? Sooner or later, the ABA will be carried free on the streaming video web, with streaming commercials to offset expenses. Then, when the ratings can be demo'ed, the ad rates rise and the TV or webcaster will bid upfront for x seasons, along with the demo numbers enabling the sale of the teams' and league's merchandise.<BR/><BR/>It's all rather a simple formula to success . . . it's just that the ABA has to hang tough until then, e.g., access team owners for all expenses until such time the league goes into the black. Mark my words, if the ABA follows this plan, in a max of 5 yrs the league and team owners will be in the $green big time, with millions of happy fans.Anonymousnoreply@blogger.com